6 2020-months have already passed, and we are witnessing a digital transformation. Reports show that internet, mobile, and social media have become an essential part of everyone’s life, all over the world.
According to “We Are Social” & “Hootsuite” Digital 2020 report, more than 4.5 billion people are using the internet just at the start of 2020, while social media users have passed the 3.8 billion mark. Nearly 60% of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year – that is RIGHT NOW!
This does not mean we do not face some challenges with shifting our traditional “pencil & paper” to a whole new “digital” world. However, this digitalization gives you the opportunity to brand your business with just a click. And here is a brief to why promoting online is necessary, now more than ever.
- Fast, Low-Cost, and Effective
What are you waiting for? Half of the world’s population is between your hands, take advantage of this fact and start looking for the right marketing and storytelling agency for your brand.
Internet marketing reaches your audience faster than the offline marketing, mainly because of the available tools to advertise your business. Digital advertising offers a wide range of options to define your key audience, and to expand geographically. The different internet advertising tools including social media and google ads, save you the time and definitely save your money.
- Increases Brand Awareness
With the increased reported number of users online, you will reach more consumers, using your beautifully-designed website, and rich-with-content social media platforms. This means, more users will learn about the existence of your business, hence, more clients. With that being said, be sure to publish creative content that will allow you to reach and acquire the right customers.
- Builds Lasting Relationships with Clients
The presence of your business online allows customers to check your brand, and read your information. It also gives them the opportunity to always find your contact details and stay connected with you. Moreover, you can interact with your clients, even after sales, by always sending updates, new services, and newsletters.
- Measures and Tracks Results
With digital marketing, we can monitor, measure, track, and analyze the results of the advertising campaigns. This gives a better idea of where your plan is heading. Using these tools will save you a lot of time and money.
Learn more about Google Analytics and Socialbakers.
- 24/7 Marketing
There’s no sleep in the world of internet, your marketing campaign runs around the clock compared to the traditional marketing. Different time zones? Different countries? It doesn’t matter! You choose your target audience, and the target locations.
We have explained here briefly the benefits of promoting your business online, but if you are too busy to manage your digital content yourself, then it is time for you to hire the right creative agency. You need an agency that will provide you with creative strategies, using storytelling content.